Tuesday, May 17, 2011



I was having breakfast with Al yesterday morning.
As always, we talked about "big things" in our attempt to understand and then fix the world.  :)

We talked about how the internet is a necessary part of any business. How your life is being lived in a very exposed way. How every aspect of your life is available to the public and how that lack of anonymity can be both good and bad.

We discussed the way the frivolous use of social media is making government and conservatives want to limit and regulate the web. How the glib use of insult and spreading of uncorroborrated information can ruin someone in a flash. And...how the quick exposure of talent or ideas can make someone big just as fast.

Government has been wanting to get their hands on the massive data base google has about people behaviours on the web and their search habits - what they are looking for and what kind of human characteristics/demographics allign with certain search interests.

I noticed recently how facebook changed its functionality so that you can no longer communicate with all your friends in one note. Now you can only access 10 friends at a time. With an average of 500 friends, it takes a long time to get to all of them.

What if the message is important?

Why would they do this?

Maybe this is good - because it makes people responsible for their words.

Or maybe it is bad because limiting communication encourages the status quo.

It depends on what you want to accomplish-
It depends on the choices you want people to make.
How can anyone make any choice without information?
Information is the most insidious of the power mechanisms.

I spent my morning today preparing to speak to the Peterborough and Kawartha Lakes Builders Association on Thursday night. My topic - 30 Questions in 30 Minutes about Marketing and Social Media. It should be fun.

I have been consuming as much info as possible about social media and its impact.

When I saw this article I thought it should be shared.

Take a look and let me know what you think.

No comments: